2nd Annual Marketing and Sales Excellence in Banking Summit

22 - 24 May 2018, Vienna

2^nd Annual Marketing and Sales Excellence in Banking Summit has been designed to bring you a unique opportunity to gain fresh insights into areas such as marketing and communication, digital marketing and e-commerce. Come and find the answers to all the questions about how to implement new digital and innovative trends, how to use AI in your marketing and sales strategy, what type of new technology will become a mainstream, and how to stay ready for mobile and online customer’s requirements.

You will hear about the benefits of content marketing, classic TV marketing and advertising, sales innovations, and challenges of MiFID 2 implementation. We will analyze how to win customers with new brand strategy and modern implementation of digital sales channels in banking industry. By attending this summit, you will access the first-hand learnings and valuable tips when it comes to designing the ‘right’ marketing and sales strategy from senior experts of the top European banks.

Key Speakers

Andrea Lecce

Head of Marketing

Intesa Sanpaolo

Anja Stolz

Divisional Head of Customer Management & Communication
Commerzbank

Sarah Lauridsen
Head of Digital Platforms and Marketing
Nordea Markets

Sara Kuis
Head of Marketing
ABN AMRO

Sandra Schoonhoven
Head Sustainability Programmes - ING Global
ING Bank N.V.

Caroline Donnellan
Head of Marketing, Insights & Propositions
KBC Bank

Key Topics

The impact of AI and digitalization on marketing and sales in banking
Marketing Automation Platforms (MAPs): benefits and goals
Social Media and Content marketing as a priority in the 21st century
New trends in Advertising in banking industry
Classic TV marketing - fresh insights
Implementation of MiFID II - the biggest reconstruction of the European financial markets
Strategies for selling online and on mobile
Trends and problems in multichannel selling
Digital ways to increase bank cross-selling
Bank customer segmentation analysis