4th Annual CEM and Customer Loyalty MENA Summit

21 - 22 Nov 2017, Dubai

Retention of customers in the environment of growing competition and meeting their expectations is a challenge that is nowadays faced by any industry. 4th Annual CEM and Customer Loyalty MENA Summit has been organized with the aim to provide you with an opportunity to gain latest innovative trends regarding the current growth in e-commerce, measurement the effectiveness of the CEM initiatives, the importance of a consistent CX in multiple channels, social media as an effective channel for customer retention and many others.

Senior level decision makers will present their internal case studies, representing the most influential companies from industries such as retail, aviation, hospitality, banking, pharma or telecom. You have a unique opportunity to get the answers to questions regarding loyalty programs, marketing strategies in digitalized world, digital self-service opportunities, dealing with customer feedback data and using them purposefully, the role of CX in delivering the business strategy and other topics related to CEM and Customer Loyalty. Moreover, limited seats in the audience guarantee you noteworthy networking opportunities and valuable discussions.


Key Speakers

Peter Halsor

Chief Customer Experience Officer

Riyad Bank

Thomas Reby

EMEA YouTube Operations Manager

Google Ltd

Frederik Bisbjerg

Executive Vice President

Qatar Insurance Company

Ali Hosny

Head of CRM, Data & Analytics


Serdar Senay

Director, Active Base Management


Key topics

  • Online CX in MENA region and current growth in e-commerce
  • How to measure the effectiveness of the CEM initiatives?
  • The importance of a consistent CX in multiple channels
  • Social Media as an effective channel for customer retention
  • Personalizing the customer experience to boost loyalty and profit
  • E-shoppers as game changers
  • Customers’ demand for smart interactions
  • Omni-channel marketing – what happens to the data?
  • How to balance automation with a human touch?


Who Should attend

Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors and Heads of departments from retailbanking,telecomhospitalitypharmaceutical and airline industries involved in:

  • Customer Experience
  • Service Management
  • Communication Unit
  • Customer Engagement
  • Multichannel Marketing
  • Consumer Marketing and Strategy
  • Sales and Customer Experience
  • Design and User Experience
  • Customer Loyalty
  • Customer Satisfaction

  • Customer Loyalty
  • Customer Journey
  • Brand Performance
  • Customer Relations 
  • Customer Insight
  • Customer Development
  • Customer Excellence
  • Customer Multichannel Engagement
  • Customer Value Management

Register for event



Allan Lloyds Group
Trnavska cesta 82, 821 02 Bratislava, Slovakia

+421 221 025 322


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