7th Annual Pharma Commercial and SFE Summit

10 - 12 Oct 2017, Berlin

The 7th Annual Pharma Commercial and SFE Summit has been designed to bring you a unique opportunity to understand why patient centricity is being a key commercial focus, what elements and new engagement sales force models are involved in building and delivering a successful commercial plan.

Pharma industry is constantly evolving and changing and we will discuss the ways of adopting to these changes. You will hear about the successful collaboration between marketing and sales by breaking down silos to identify and solve business inefficiencies and overcome sales hurdles. Come and get to know the ways to tackle the most pressing issues in Sales Force Effectiveness in Pharma.

Our presenters from the most influential pharmaceutical companies will share best practice case studies and solutions to an unresolved industry challenges.  



7th Annual Pharma Marketing Summit


Key Speakers

Markus Kosch

Vice President Commercial Portfolio Management


Gabor Purman

Associate Director


Makis Papataxiarchis 

Managing Director



Sara Montero

CNS Business Unit Director


Key topics

  • New engagement sales force models 
  • Digital tools and initiatives
  • Patient centricity- key commercial focus
  • Multi-channel commercial strategy
  • Driving collaboration between marketing and sales 
  • Sales force effectiveness focused on customers’ expectations 
  • Adopting changes in pharma environment

Who Should attend

This event is designed for Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors and Heads of departments from Pharma industry involved in:

  • Commercial Development
  • Commercial Excellence 
  • Commercial Operations
  • Commercial Effectiveness
  • Commercial Portfolio Management
  • Commercial Insights
  • Commercial Strategy & Pricing
  • Commercial Training
  • Field Force Effectiveness
  • Commercial & Market Access 
  • Sales Force Effectiveness
  • Sales Force Excellence
  • Sales Operations
  • Sales Operations
  • Sales & Marketing Effectiveness
  • Sales & Market Access
  • Sales Strategy
  • Market Insights & Commercial Intelligence
  • Marketing & Commercial Operations
  • Business Unit
  • Business Strategy
  • Business Insight
  • Business Planning
  • Business Intelligence

6th Annual Pharma Commercial and Sales Force Effectiveness Summit will bring         interesting cases from the latest trends shaping the sales force through the commercial models for competitive advantage. With the top companies from the Pharma industry, we will be discussing the best current model in sales, how the CRM can be the best practice to adopt to leverage quantity as well as quality and relevance of the customer facing interactions. What possible ways are there for maximizing the sales force productivity through defying the selling function of the company and identifying the first - line the Sales Manager’s role? We will discuss the best techniques for boosting the company’s sales force productivity and what should be done in the customer-centric model: when going beyond the sales and creating     the 2016 experience.

Register for event



Allan Lloyds Group
Trnavska cesta 82, 821 02 Bratislava, Slovakia

+421 221 025 322


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